Twiggy's magazine ad for an Oil of Olay beauty product has been banned in the UK, after more than 700 complaints gathered for a campaign against airbrushing in ads by the Liberal Democrat MP Jo Swinson.
In the ads, the 60-year-old Twiggy says, "Olay is my secret to brighter-looking eyes" and "Because younger-looking eyes never go out of fashion...it reduces the look of wrinkles and dark circles for brighter, younger-looking eyes."
The ad was deemed misleading in that it made it look like you could achieve plastic surgery-quality results from a cream in a jar.The ad came out in July so this ban isn’t going to do much other than send the message to advertisers that it’s unacceptable.
Procter & Gamble-owned Olay said that it was "routine practice to use post-production techniques to correct for lighting and other minor photographic deficiencies before publishing the final shots as part of an advertising campaign".
P&G added that there had been some "minor retouching" around Twiggy's eyes, which was inconsistent with its own policies; this had already prompted it to withdraw the original ad and replace with one in which there was no post-production work around the eyes.
P&G added that there had been some "minor retouching" around Twiggy's eyes, which was inconsistent with its own policies; this had already prompted it to withdraw the original ad and replace with one in which there was no post-production work around the eyes.
[Source: celebithcy / guardian]
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